Every year some multinational cosmetics companies spend millions of dollars on their advocacy campaigns. Their most popular cause is breast cancer awareness. They usually spend a lot of time and effort to help raise awareness for breast cancer. One promotion would be to sell a breast cancer t-shirt, the proceeds would go to their breast cancer research fund. The breast cancer t- shirt along with the pink pin has become an iconic symbol for breast cancer awareness.

The breast cancer t-shirt can also be found on the internet. It is usually pink in color although some shirts may come in other colors. They also come in different sizes. Parts of the proceeds of the sale of these shirts go to the breast cancer research fund. Several advances have been made in breast cancer research but until today, there is still no cure.